IKEA | Friends
IKEA | One Tree Hill
IKEA | Friends (:30)
IKEA | One Tree Hill (:30)
IKEA
Comfort Viewing explores the design language of comfort and “newstalgia” through two classic coming-of-age TV shows—Friends and One Tree Hill—in a partnership between IKEA and Warner Bros Discovery.
Narrated by renowned set decorator Kellie Jo Tinney, the film examines their enduring visual identities while inspiring parents and teens to bring the comforting feel of these spaces into a dorm.
director & creative: Cassandra Evanisko
production & editorial: Courageous Studios
lead producer: Dominique Prudente, Shannon Fitzmaurize
brand | agency: IKEA | Carat