BMW x HBO Max

BMW teams up with HBO Max to go behind “the role.”

Leslie Bibb manages to land the part—ready or not—and has to figure it out on the fly. Good thing confidence comes standard in a BMW X3.

Meanwhile… Fan-favorite Hacks star Mark Indelicato holds court inside a BMW X7 and shows us who's the real boss.

director: Cassandra Evanisko

featuring: Leslie Bibb & Mark Indelicato

production & editorial: Courageous Studios, Stept Studios

brand | agency: BMW + Critical Mass+